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Brittany Rycroft

Brittany Rycroft

Brittany Rycroft is the Head of Marketing at ºÚ°µ±¬ÁÏÍø. Having spent the past 6 years of her 15+ year career in ecommerce, Brittany is always on the lookout for the trends, strategies, and considerations fast-growing DTC brands need to factor into to their growth plans.

Posts by Brittany Rycroft

The Ultimate Guide to U.S. Fulfillment for Korean Beauty Brands

Map of the U.S. overlaid with tropical flowers and beauty bottles

U.S. Fulfillment for Korean Beauty Brands: How to Launch, Scale & Win Not long ago, I was learning about the story of the founder of a Korean skincare brand. Her brand had just gone viral on TikTok—3 million views in 48 hours—and U.S. orders exploded overnight. The problem? Her fu …

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U.S. Fulfillment for Canadian Brands: Ship Faster, Cheaper, Smarter

Thinking About U.S. Fulfillment? Here's What Canadian Brands Need to Know If you’re a Canadian DTC brand looking to scale into the U.S. market, there’s never been more opportunity — or more complexity. Between recent changes to tariff regulations and the end of the de minimis exemptio …

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How to Sell Supplements in the U.S. as a Global Brand

A globe with a large arrow pointing out of it toward a map of the U.S., with an icon of a pill bottle and pills suggesting international shipments.

Selling Supplements in the U.S. as a Global Brand: Everything You Need to Know How to stay compliant, ship faster, and grow confidently from abroad

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The Importance of Lot Tracking for Compliance & Customer Trust

Illustration of different badges and crests pointing to one another through a network of arrows

The Importance of Lot Tracking for Compliance & Customer Trust Lot tracking might not be the most glamorous piece of ecommerce—but for brands with perishable or sensitive products, it's definitely one of the most important. From avoiding costly recalls to protecting your reputatio …

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How to Launch U.S. Fulfillment as a Japanese DTC Brand (And Keep Control)

Map of America with Japanese-themed elements such as Pagodas, Lanterns, and Gates

The Ecommerce Fulfillment Playbook for Japanese Brands Expanding to the U.S. Breaking into the U.S. market is a big move — and for Japanese ecommerce brands (especially J-Beauty brands!), it’s packed with opportunity. But one thing’s for sure: if your fulfillment strategy isn’t ready …

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