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Why a 3PL with Safe Qualify Food Certification Is Worth It
by Rin Mosher on May. 16, 2025

Custom packaging and free sampling campaigns are great, but neither comes anywhere near the importance of peace of mind. While you can’t buy it outright, there are ways to cultivate buyer confidence as an ecommerce brand. Those in the Consumer Packaged Goods (CPG) and food and beverages markets can start by obtaining Safe Quality Food certification.
SQF recognizes strong adherence to protocols designed to keep consumable products, well, consumable. Lots of value comes with the credential – but so does a lot of work.
In this article, we go through what it takes, why such requirements exist, and how an SQF-certified 3PL can be a perfect solution.
What Is SQF Certification?
Safe Quality Food (SQF) certification is a quality management system intended to verify the safety and quality of food producers’ management systems. An independently verified initiative, it is overseen by a division of the Food Industry Association called the .
Any business that produces food and drinks, Consumer Packaged Goods (CPG), or other consumable products can benefit from compliance with SQF guidelines. in six continents currently possess SQF certification. Countries don’t mandate program participation but rather highly encourage the use of this framework as an international standard for producer accountability.
SQF Certification vs. HACCP, CGMP, and Other Frameworks
While SQF certification is comprehensive, it's important to recognize other equally valuable quality standards relevant to ecommerce businesses in the consumables industry. Hazard Analysis Critical Control Points (HACCP) and Current Good Manufacturing Practice (CGMP) are often confused with or equated when they’re really entirely unique from one another.
HACCP is a preventive approach to food safety that identifies, evaluates, and controls hazards that are significant for food safety. The key difference is that HACCP is actually a component of SQF certification rather than an alternative to it.
SQF builds upon HACCP principles but extends beyond them to include:
- Quality management systems
- Product safety requirements
- More extensive documentation and verification processes
- Third-party certification requirements
CGMPs are regulations enforced by the FDA that provide systems to ensure proper design, monitoring, and control of manufacturing processes and facilities. It also maintains key differences from SQF, including scope, recognition, and specificity.
- Scope: CGMPs focus primarily on manufacturing conditions and practices, while SQF encompasses the entire food supply chain.
- Recognition: CGMPs are regulatory requirements in the US, while SQF is a voluntary certification recognized globally.
- Specificity: CGMPs provide more general guidelines, while SQF offers more detailed, specific requirements tailored to different industry sectors.
Other related frameworks include:
BRC Global Standard for Food Safety
Another GFSI-recognized scheme, the BRC standard originated in the UK and is popular in Europe. SQF tends to have stronger recognition in North America and Australia.
ISO 22000
This international standard integrates HACCP principles with prerequisite programs and other food safety requirements. SQF is generally considered more prescriptive and provides more specific guidance compared to ISO 22000.
FSSC 22000
A certification scheme based on ISO 22000 and sector-specific technical specifications. SQF differs in its risk-based approach and its incorporation of quality management components.
How SQF Certification Works
SQF certification signals compliance with multiple food safety standards through a single, well-recognized certification program broken into three tiers.
SQF certification signals compliance with multiple food safety standards through a single, well-recognized certification program broken into three tiers. This multi-level approach allows businesses to implement food safety systems appropriate to their size, industry sector, and food safety risks.
SQF Fundamentals (Level 1)
The SQF Fundamentals program is designed for small to medium-sized food suppliers who are beginning their food safety journey. This level is ideal for businesses looking to establish initial compliance with food safety regulations or meet basic supplier requirements from retailers.
This entry-level tier:
- Introduces basic food safety controls
- Addresses prerequisite programs and basic safety requirements
- Helps businesses build the foundation for more comprehensive food safety management
- Provides an accessible starting point for companies new to formal food safety certification
- Focuses on implementing Good Manufacturing Practices (GMPs) and basic HACCP principles
SQF Food Safety (Level 2)
The intermediate tier builds upon the fundamentals with a more comprehensive food safety management system.
Level 2 exceeds the standards of Level 1 by:
- Incorporating complete HACCP methodology for food safety control
- Requiring a documented food safety plan with hazard analysis
- Implementing rigorous monitoring procedures for critical control points
- Including thorough verification and validation protocols
- Meeting GFSI (Global Food Safety Initiative) benchmarks
SQF Quality (Level 3)
Level 3 certification demonstrates not only commitment to food safety but also to consistent product quality and customer satisfaction. This level is particularly valuable for premium brands or suppliers to major retailers with stringent quality requirements.
Key characteristics of Level 3 SQF:
- Builds upon the Level 2 Food Safety certification
- Addresses quality threats and control measures
- Implements statistically-based quality monitoring
- Focuses on consistency and reducing process variation
- Requires advanced corrective and preventive action systems
- Emphasizes continuous improvement
Why SQF Matters for Ecommerce Brands
SQF certification isn’t necessary to run a food and beverage ecommerce business, per se. But it is to run a successful one. Read through the following factors for a better understanding of how and why high standards like these pay off.
Risk Mitigation
When people talk about supply chain resilience, it’s usually in relation to logistical surprises like supplier shutdowns and shipping timelines. Threats can arise other places too – particularly when dealing with perishable goods.
The First-In, First-Out (FIFO) model only goes so far in preserving consumability by seeing that products with earlier expiration dates get shipped out before incoming ones. A slow inventory turnover rate might still result in quality compromise and reputational damage. It also means wasting stock that could have otherwise been sold. SQF practices encourage diligence so neither of those things happen.
Confidence for Customers and Stakeholders
Consumer expectations around food safety have never been higher. Shoppers research brands extensively before purchasing, and they're increasingly concerned about what goes into their bodies. SQF certification provides tangible proof that your brand takes these concerns seriously.
When you can showcase SQF certification on packaging and marketing materials, you're demonstrating third-party verification of your commitment. This builds immediate credibility with both existing customers and potential new ones. For retailers and distributors considering your products, SQF certification eliminates a major hurdle in their vendor approval process, potentially accelerating your path to larger B2B and wholesale sales channels.
Investors and other stakeholders similarly value the risk reduction that comes with proper certification. When seeking funding or partnerships, your SQF status signals professional management and sustainable business practices that protect both consumers and the company's future growth potential.
Competitive Advantage
SQF certification creates meaningful separation between your brand and competitors who haven't invested in verifiable food safety protocols. It becomes particularly valuable when marketing to health-conscious demographics or premium market segments where quality assurances justify higher price points.
SQF further positions your brand to scale rapidly when opportunities arise with larger retailers and marketplace platforms. While competitors scramble to meet these standards reactively, your proactive certification gives you uninterrupted access to growing sales channels and the flexibility to pivot quickly.
Why You Need an SQF-Certified 3PL
SQF certification is awarded to individual facilities. In other words, a business can’t just obtain it in one place and claim compliance across the board – every warehouse and fulfillment center must be reviewed on a case-by-case basis. When you opt to handle order processing in-house, that means absorbing the responsibilities of application and ongoing compliance in whatever spaces you lease or own. The alternative is outsourcing fulfillment to a third-party logistics (3PL) company already committed to SQF standards. This second, often overlooked option can pay off big time.
Here’s why every brand operating in the food and beverage industry should consider SQF certification a priority when choosing a 3PL:
The SQF Certification Process Is Intensive
The SQF certification process involves several steps, including:
- Selecting a Certification Level: Companies determine which of the three SQF certification levels align best with their business needs, customer requirements, and regulatory obligations.
- Implementing SQF Code Requirements: This labor-intensive phase involves developing comprehensive food safety plans, documentation systems, and operational procedures that comply with the applicable SQF code.
- Conducting Internal Audits: Organizations must perform thorough internal assessments to identify and address any gaps or non-conformities before seeking official certification.
- Registering with the SQFI Database: Creating an account in the SQFI assessment database, completing the required registration information, and paying applicable fees officially initiates the certification journey and makes the company visible to accredited certification bodies.
- Selecting a Certification Body: Organizations choose from SQFI-licensed certification bodies to perform their audits based on factors such as industry expertise, geographic coverage, reputation, and cost structure.
- Undergoing Pre-Assessment Audits: Optional pre-assessments provide valuable insights and allow for corrective actions without the pressure of formal evaluation.
- Completing Certification Audits: The formal certification process includes document reviews and on-site facility assessments conducted by qualified SQF auditors who examine all aspects of the food safety management system, from documentation to implementation.
A SQF-certified 3PL can save you from doing all of the aforementioned work yourself while maintaining all of the benefits of having this widely recognized credential. It’s also the fastest way to obtain rights to its use. Simply sign a contract to acquire pre-vetted warehouse space rather than start what’s often a months-long process from the beginning.
Ongoing Compliance Requirements
SQF isn’t a one-time commitment or fleeting promise. Participants are expected to maintain compliance through ongoing surveillance audits. That creates an additional burden for businesses with other priorities – like getting customer orders fulfilled on time. 3PLs with existing SQF-compliant processes offer an easy way of guaranteeing regulatory and logistical needs are met at a high capacity, all while allowing internal resources to go towards initiatives focused on growth.
Questions to Ask a 3PL About SQF
The only way to find the best 3PL for your needs is by asking questions, and lots of them. There’s too much at stake when it comes to SQF certification to stop at a simple “yes” or “no”. Instead, take a deep dive with specific inquiries about:
Certification details:
- What level of SQF certification does your facility maintain?
- When was your most recent SQF audit, and what were the results?
- Can you provide documentation of your current SQF certification status?
- Which specific facilities or locations hold SQF certification?
Implementation and compliance:
- What specific procedures do you have in place to maintain temperature control throughout storage and shipping?
- How do you handle product traceability from receipt to delivery?
- What allergen control protocols are implemented in your warehouse?
- How often do you conduct internal audits of your SQF procedures?
- What training do warehouse staff receive regarding SQF protocols?
Incident management:
- What is your process for handling potential food safety incidents?
- How would you manage a product recall situation?
- Can you describe your containment procedures if contamination is suspected?
- What documentation and reporting would we receive in case of a food safety event?
Client integration:
- How will your SQF certification integrate with our existing quality assurance programs?
- What documentation will you provide us to demonstrate ongoing compliance?
- Are there additional costs associated with SQF-specific handling of our products?
- How can we leverage your SQF certification in our own marketing and communications?
Continuous improvement:
- How have your SQF protocols evolved over time?
- What improvements resulted from your most recent SQF audit?
- How do you stay current with changing SQF requirements and best practices?
- What food safety innovations or enhancements are you planning to implement in the near future?
Skip to Safe Quality Food Certification with ڰ
When growth comes your way – whether in the form of increased demand, new product launches, or unexpected packaging pivots – you want to be ready.
ڰ’s tailored solutions for rapidly growing ecommerce businesses remove the complexity of logistics at scale. Delegate inventory management, order fulfillment, returns processing, and more to our preestablished infrastructure while maintaining complete visibility into operations through proprietary reporting tools.
We maintain industry-leading 99.9% accuracy and turnaround rates across four North American locations with Safe Quality Food Certification.
Reach out to our fulfillment specialists for more information.
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